Question 1 of initial questions
Definition Of Kinetic:
- Relating to motion (Penguin Dictionary)
- Relating to or resulting from motion (Oxford English Dictionary)
- The kinetic energy of an object is the extra energy which it possesses due to its motion (Wikipedia)
From the 3 definition i have come across i am able to see that Kinetic has to do with motion.
So why did they decided to call this specific design Kenetic?
Asked to define Ford kinetic Design, Martin Smith is unequivocal in his reply, “the form language is communicated through bold, dynamic lines and full surfaces. When you look at kinetic Design, you can see that it visualises energy in motion.” It’s this ‘energy in motion’ that expresses the design language. That’s why with just a glimpse, the cars look like they’re moving even when they’re standing still. (http://www.ford.co.uk/Cars/KineticDesign/mdp=v1204941954768)
Ford’s “Kinetic Design” philosophy means that a car looks as if it’s moving, even if it’s not. – by Ogilvy (Advertising Agency)
I Could find much on why it is called Kinetic but i have relised that it has to do with the motion and the fact that it looks like it moveing when its not (which is their selling point). So it therfor reflects the potential energy of the car. But i feel it is very unique and a good selling point.
Why did they decide to use somthing so different?
Brand Image
- The next technique of pseudo-science applied to advertising was David Ogilvy’s brand image. Ogilvy is testimony to the fact that an energetic imagination can bring success in any field; he is also head of Ogilvy and Matter, one of the nation’s largest agencies.
- … it recognised that advertising had to overcome the lack of essential differentiation among products.
- Brand image is based on snob appeal, creating an image for a product that puts it a little above the competition and hence make it a little more desirable.
(Introduction to media communications (4th Edition) pg 426 Brown & Benmark)
This basically shows that name and image in the advertisment was created to be different amoung other product as that is, essentially, what helps sell a product.
