Nissan Cube
Released: June 2009/Brand name: Nissan Cube/Advertising Agency: TBWA
Thoughts /Keypoints
I think that this was an interesting finding as the advertisements are not only similar but were both released in June 2009 (Ford Kinetic in the Uk and Nissan Cube was in the USA). However the advertisments slightly differ as the Nissan cube advertisment make the fact that the car is not in motion a lot more obvious were as the Ford kinetic tricks the audience.
- why the same concept?
- is there anything specific about the release date?
I think that it was probably just a coincidence as i doubt two companies would purposely release very similar advertisements, as advertisers generally like to be unique. Without talking to both creative teams, advertising agency and directors i think it safe to presume the concept and date are just coincidence.
