(question from my 3rd post)
Why a company which is so popularand well known would then have to reley on television advertisments to sell their product?
Advertising is a form of communication used to influence individuals to purchase products or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. (http://en.wikipedia.org/wiki/Advertising)
This suggest that Ford had decided to make an advertisment as it it is a great way of communicating and influence the audience. it is also a way of keeping the service and its benifits in the public eye.
Advertising has become a particularly influential form whose style has effected many media. (pg 114) (Andrew Wernick - Media institions and audiences by Nick Lacey)
This suggest that Ford decided to make an advertisment as it is not only a great way of influencing people but it the most popular.
I also think that Ford decided to create an advertisment as it allows their new products to be seen by their niche audience and potentially new people. Their Mise-en-Scene used also allow their viewers to engage the product.
I think that the advertisment in its own right could also be a form of Infotainment as it gives information of the product in an entertaining way. Which is a good way of capturing audiences attention.
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