Study Diary
What I thought after doing each blog
Initial reading of the image / first questions
- So far I have done a simple straight forward reading of the advertisement.
- This allowed me to think up my initial question of the advertisement.
- Quite straight forward and easy to do.
Insight on Ford
- Got an insight of the company
- Not much depth. I think I should look into the history of ford Kinetic design.
History of Ford Kinetic Design
- Got a lot more information on ford. I think it was a good idea to do that.
- Only have three entries so far
- I need to research in different areas e.g. primary & Secondary
History of Kinetic Design
- I found out a bit more about the concept of kinetic design
- I want to look more into the advertisement know and look at how it was made, Choreographed, etc. Back to my initial questioned.
- I only seem to find things on the internet about ford. I can’t find much books or leaflets on it. I feel as though I could have got a lot more information on them and previous advertisements if I had more time and wasn’t under so much pressure.
The Advertisement (Making of It)
- I think this was a really good idea as it was a good piece of primary research.
- I was able to answer my initial question quit well.
- I fell that I am quite good at finding useful pieces of research so far although more would be better.
Sound
- I fell as though I found out a bit more about the advert as you can see from this entry.
- Hopefully I can find out a bit more about it. Maybe it would help if I look at the Mise en Scene in more depth.
Mise en Scene
- This found this very easy as I just had to read the piece of media and basically wrote down what I thought.
- If I had more time it would have been interesting to find out:
(1) On what street it was set
(2) Who the Character were
(3) Who did the lighting etc
- I realised that I worked better during the day as I am more focused now then during the evening or at night.
- I feel as though this type of reading the text myself is very useful as I am able to see different things that bring up more thoughts and questions.
Kinetic (The Name)
- I’ve done quite a few entries now
- I think that this piece of information although small is very relevant.
- However I think that it has brought me to a dead end and I need to explore other areas of the advertisement. E.g. Its concept
Similar Advertisement
- Found this quite interesting / feel as though I could have looked at it more if time wasn’t an issue.
- I got a few bits of information from this entry, I feel as though this was an interesting entry as it gave me the reasons behind what was done during the advert.
- I also realised that when I come across interesting bit of information I should have recorded them as I came across various information about advertising earlier on but bypassed it as I did not know it would be relevant earlier on, which would have been useful now.
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