Writing Plan
Intro
Introduction to the advertisement. Producer, Director , Release Date etc
1st Paragraph
Mise-On-Scene – meanings & How it relates to the audience
Camera – Editing (Echo’s Race Scene)
Lighting (Natural, Relaxation & Comfort)
Sound (Draws in audience, Hooks product in audience head)
2nd paragraph
Insight of ford
Kinetic Concept – name, design etc
Originality ??
3rd paragraph
Making of the advertisement
The important of proving their point.
4th paragraph
Argument
How advertising influence the audience – think they have free choice.
Conclusion
Summary of findings
Advertisement